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Restaurant Case Study

How Bierbath Increased Event Bookings by 340% with Virtual Tours

Discover how this popular restaurant and beer garden transformed their event booking process by letting customers explore private dining areas before visiting.

340%
Increase in Event Bookings
Private events & parties
89%
More Website Engagement
Time spent on site
156%
Google Listing Views
Year over year increase
67%
More Direction Requests
From Google Maps

Explore the Virtual Tour

This is the same tour customers see when researching event venues. Drag to look around!

👆 Drag to explore different areas • Click hotspots to navigate

Open Full Screen

The Challenge

Bierbath Restaurant & Beer Garden is a popular venue known for its unique atmosphere, craft beers, and private event spaces. Despite having beautiful indoor and outdoor areas perfect for corporate events, birthday parties, and private gatherings, they struggled to convert inquiries into bookings.

The Problem

Event planners couldn't visualize the space from photos alone. They needed to schedule in-person visits, which created friction and delayed decisions. Many prospects went with competitors who had easier booking processes.

The Solution

A comprehensive 360° virtual tour that lets event planners explore every area—the main dining room, private party rooms, outdoor beer garden, and bar area—from their desk or phone, 24/7.

"

Before the virtual tour, we'd spend hours giving in-person tours to people who weren't serious. Now, by the time someone calls to book, they've already explored every corner of our space. They know exactly what they want—the booking call takes 5 minutes instead of an hour-long visit.

MB

Greg

Owner, Bierbath Pub and Spa

Why Virtual Tours Work for Restaurants

For restaurants with event spaces, the virtual tour became a powerful sales tool that works around the clock:

The Results Over Time

Here's how the virtual tour impacted Bierbath's business

Week 1

Tour Goes Live

Virtual tour published to Google Maps and embedded on the restaurant's website and event inquiry page.

Month 1

Website Engagement Jumps

Average time on the events page increased from 45 seconds to 3.5 minutes. Bounce rate dropped by 34%.

Month 3

Event Inquiries Double

Event inquiry form submissions increased by 127%. Quality of leads improved—callers already knew the space.

Month 6

Bookings Skyrocket

Private event bookings up 340% compared to the same period last year. Staff time spent on tours reduced by 80%.

Key Insights for Restaurant Owners

Show, Don't Tell

Photos can only do so much. A virtual tour lets customers experience the ambiance and layout in a way static images never could.

Save Staff Time

Reduce time spent on in-person tours for tire-kickers. When someone does schedule a visit, they're already 80% sold.

Reach Decision Makers

The person researching isn't always the decision maker. Virtual tours are easy to share with everyone who needs to approve the venue.

Ready to Transform Your Restaurant?

Join hundreds of restaurants that have increased bookings and attracted more customers with 360° virtual tours.